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April 16, 2026 · Rich Costello

Doomscrolling became a popular phrase during the covid pandemic and the George Floyd riots. We are all guilty of partaking in it—myself included. Time is wasted going down the rabbit hole of mindless partisan banter, emotion-stoking videos, and people filming themselves having mental breakdowns in the front seat of their cars. It adds up to hours upon hours of wasted mental focus that has absolutely no value; it is a tax on your psyche that yields no dividends and leaves you numb.

April 10, 2026 · Rich Costello

In my previous post, I discussed how memes played a pivotal role in developing the Ichingportal. The power of the I Ching lies in its ability to allow the human psyche to internalize abstract meanings into one’s own personal experience

April 6, 2026 · Rich Costello

I've always been a fan of memes even before they were a thing. Sometime during the later part of 1998, I'd heard an NPR segment about this term called the meme, coined by author Richard Dawkins. I struggled through The Selfish Gene just to gain a grasp on the concept. Around the same time frame, I was at a bar in San Francisco called the Lucky 13 with a group of friends.